Customer intimacy
I have recently been conducting a series of 360 coaching sessions at Vancity, Canada’s largest credit union, on behalf of Kwela, a talent management company based in Vancouver. The last time I was at Vancity was three months ago in Oct 2009.
As I approached the front security desk to sign in, the security person asked me to produce ID. And before I could show him my driver’s licence, he said, “Your name is Dene and I think your 2nd name starts with an R.”
I was blown away with his ability to recall names, given the fact that 100’s of people come and go past his desk every day.
It just so happened that later I was talking to a director at Vancity who hires Fusion security and I told him about this person and his excellent way of engaging Vancity staff, members and contractors. The director knew all about this person and his natural ability to provide excellent and engaging customer service.

So, meet Shane Martin, a master of customer intimacy. People like Shane are extremely valuable to organizations because they are the front-line assets who interface regularly with actual customers, not numbers on a spreadsheet.
Shane naturally models and practices customer intimacy and service excellence. Research has shown that as a result of an engaging and meaningful interaction with a real person, customers become loyal advocates for the organization. And they keep coming back.
A February 2010 HBR article underscores the fact that a priority focus on shareholder wealth is deeply flawed. The priority is and always will be, the customer.
People like Shane are critical to the success of every organization that wants to shift to a customer-driven model, where customer value is the top priority.
~Dene
February 4th, 2010 by denerossouw | No Comments »











