AuthenticDialogue.com
Influence key stakeholders using video
Influence key stakeholders using effective video communication

Introducing a consulting and coaching program that is designed to equip you to use video communication to effectively influence your key stakeholders.

The effective and clear communication of an organization's key challenges, successes and learning points are critical for the success any organization. Staff that are innovative and resourceful, who go the extra mile, who demonstrate exceptional customer service are powerful living stories that form the culture of the organization. They set the standard for identified best practices and rules of engagement with fellow staff and customers. The key messages, energy and impact of these stories need to be captured and launched to a wider audience and key stakeholders to inspire action and get results!

Key questions
· What is the key message you want to bring
  across and why?
· A key role of video communication is that
  of sense-making. What insights can you add that
  will provide a perspective, inform and inspire
  your target audience?
· Theme – what would be an engaging theme?
· What does the theme represent?
· How does the theme align with the values
  of your organization?
· What are the important stories you want to
  capture and tell?
· Why do you believe it’s important to tell these stories?

Part 1 - Establishing your story [half day]
= Key principles for establishing your message
= Brainstorming ideas for your team story
= Identifying your key message
= Crafting your message and story
= Refining your story
= Feedback from colleagues
= Key message & storyboarding assignment

Part 2 - Storyboarding [half day]
= Review of pre-workshop assignments
= Building and structuring ideas generated
= Guidelines and structure on final product
= Finalizing of storyboards, themes, scripts, slogans
= Confirming suitable actors and presenters
= Guidelines on scriptwriting
= Guidelines for obtaining good cutaway footage

Part 3 - Scriptwriting
= Review and editing of script/s
= Action plan for the filming day/s

Part 4 - Logistics
= Arranging all necesary logistics and permissions

Part 5 - Filming on location
= Filming on location

Part 6 - Editing of footage
= Edit the footage down to an impactful communication that meets the objective

Part 7 - Presenting for impact practice rehearsal
To provide an opportunity for all the presenters to practice for the presentation.
The focus of this sesion is on how to present for impact.
= How to use PowerPoint quickly and effectively
= How to use visual aids to support your story
= How to integrate your stories and video/s
= How to develop rapport
= How to present your key message clearly
= How to open and close with impact

Part 8 - The big day - presenting for impact
= Workwith the staging company to ensure all equipment is working and back-ups are in place
= Arrive early for set up and dry runs
= Record all feedback and document all learning

VideoFluence.com